AQUA JOGGER

 The Ask: Build Aqua Jogger’s brand awareness in the millennial demographic by means of social and traditional executions, while driving consumers to the site and increasing direct web sales by 30%-40%.

The Strategy: Partner with women on their self-confidence and fitness journey.

The Work: Researched the fitness industry; specifically, the rise of social media in the fitness industry and utilized a quantitative independent research survey.