THE 85% MOVEMENT
The Ask: Take a cause you believe in and use the power of graphic design to make a difference. Design to agitate, educate, and inspire an audience, or the world, to get behind your cause. Create a campaign or solution that motivates or effects change, in a way that’s relevant to your cause.
The Strategy: Educate and inspire our audience to think twice before buying sex or perpetuating the selling of sex.
The Work: Researched case studies of attempts to combat sex trafficking. Found that at it's core sex trafficking is supply and demand. End the demand, end the supply.
Copywriter: Topacio Beerhalter
Art Direction: Emma McBride and Emily Foster
Strategy: Myself and Raven Heinz-Garcia