UNIVERSITY OF OREGON WOMEN'S BASKETBALL
The Ask: Change the fact that the Oregon women's basketball team, the top-ranked team in the Pac-12, has the 47th largest crowd among Division I women's basketball teams.
The Work: Organized and budgeted two commercial spots that aired on ESPN, ESPN2, FS1 and PAC-12 Networks. As the project manager for this team I was able to be involved every step of the way, This allowed me to learn from each specialty, flex my organizational skills, and strategically problem solve.
The Results: This campaign garnered thousands of impressions and resulted in a 300% increase of attendance at women's games in Matthew Knight Arena.
If you need a stunt double, I am the person cutting lettuce in "Miss Triple Double."
Agency: Allen Hall Advertising
Account Manager: Jake Wilmink
Project Manager: Madison Hamilton
Writer: James Vos
Art Director: Stacy Yurishcheva